Date: March 31, 2026

Time: 8:30am - 11:00am

Instructor: Sterling Crawford and Dale Dixon from the Better Business Bureau

Location: WaFd

5777 N Meeker Ave

Boise, ID 83713

Great businesses get overlooked every day — not because they aren’t good, but because trust isn’t obvious online. Today’s customers research before they reach out, and they’re looking for proof: consistency, responsiveness, accountability, and third-party validation. In this interactive session (with breakouts), we’ll walk through five practical “credibility signals” you can strengthen immediately so the right clients choose you faster and with more confidence.

💡 What You’ll Learn

Why “being good” isn’t enough if trust isn’t visible before the first call
The 5 credibility signals clients look for when deciding who to contact (and who to skip)
How to respond to reviews (especially negative ones) in a way that increases trust
How to use testimonials, third-party validation, and proof points without sounding salesy
A simple way to audit what shows up when people search your business — and what to fix first

🛠️ You’ll Walk Away With

A “Get Chosen” credibility checklist you can use right away
A prioritized list of 1–2 fixes that will make the biggest trust impact this week
A repeatable approach for handling negative reviews with confidence and professionalism
Practical language and examples you can apply to your website, proposals, and emails
A clearer way to make your credibility obvious — without having to “convince” anyone

✨ Perfect For

Business owners and leaders who want more yeses from better-fit clients
Service businesses where trust and reputation drive buying decisions
Anyone who feels they’re doing solid work but still getting passed over
Teams who want to improve online presence, reviews, and professional presentation
Businesses preparing for growth and wanting to look as credible as they operate

CLASS DETAILS

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